WWF is the worlds leading conservation organization in protecting communities, wildlife, and the places in which they live. WFF’s mission and vision are to build a future in which people live in harmony with nature. WFF works in almost 100 countries to focus on the climate, food, forests, freshwater, oceans, and wildlife. WWF was established in 1961 by a group of individuals that wanted to protect the environment and the animals that live in these places that were being threatened by human development. One of WFF’s focuses is wildlife but specifically species that protect and influence the survival of other species or their environment. This project is aimed at making an awareness campaign towards climate change, specifically focusing on endangered animals as an effect of the changing climate. The project consists of four bus shelter posters that use a symbol as the main subject. The messaging is supposed to be simplified with the use of basic symbols. All four posters will be continuous with each other and follow the same concept. The overall goal and purpose of this project is to bring awareness to the effects of climate change on not only the environment but also the other animals that we share the earth within a simple and digestible for all audiences to understand. While educating the public is a major goal, the major achievement is to push people into action to make a change.Creative strategies will help further these goals. By making the simple with a powerful message it will be able to connect to people of all age groups, backgrounds, and demographics. Making sure the copy reflects the voice of the animals depicted will help personify the poster and will act like a direct call for help. Keeping the copy simple with an effective punch will further push the message without clouding it with too much information. Lastly highlighting the call to action, in this case, the link to the website will allow people to actually make the next step to change. 

Each project has a SWOT analysis which consists of the campaign’s strengths weaknesses, opportunities, and threats. For this project, the strengths are the simplicity of the message and its effectiveness in connecting to a large audience while also appropriately informing the public on climate change. The weaknesses are the societal idea that many people have that “someone else will do it”. This is a mindset many carries, believing someone else will be the change when in reality the campaign needs everyone to be the change. The project has many opportunities. One of the major ones being that since these posters will be displayed in high-traffic areas, the word of mouth will be strong while also having the possibility to be encountered by someone in a place of power that can enact change. Lastly, the threats of the campaign are their competitors. Because many organizations are fighting for the same thing and the overall goal is the same, people may not see a difference in what each organization does specifically and it may take away credibility from the campaign.

The WWF is described as ethical, worldly, caring, community orientated, and devoted. WWF is devoted to making a change in the world and is known for its dedication to animals and communities around the world to ensure that the planet is in better shape than when it started. The WWF proves this through its mission “to conserve nature and reduce the most pressing threats to the diversity of life on Earth and their vision is to build a future in which people live in harmony with nature.”