The client for this project is Bodega Norton Wine who needed Norton an advertisement design to be placed in the Wine Spectator and along side a redesign of four of their wine bottles labels. This project should provide Norton Wine with new packaging designs that will perform well against the market competition and will work well alongside existing product lines. 

The demographic of the target market is people over the age of 21 of both genders, however, wine drinkers are made up of older populations. The target market is people across the globe but more specifically the North American population. Since Norton carries mostly high-end wine products they cater to people who have high-paying jobs. The population who drink wine are considered to have relaxed and/or travel lifestyles but also enjoy fine dining, entertaining, and social goals. Avid wine drinkers often like to pair wine with other activities such as theater, dining, and so on. Norton Wines brand attributes are sophisticated, classic, high-end, quality, and family-driven. 

For the redesigning of Norton Wines I added more interest into the label design to draw more people to the wine. The original wine labels look similar to each other and the goal is to make Norton Wines stick out while still upholding their brand identity. In terms of the Wine Spectator I created an advertisement that has a vintage look while incorporating imagery of their vineyard and the wine bottles themselves. Norton prides itself on their family oriented business style, sustainability and social responsibility, which are all important aspects to include in the advertisement. Alongside the imagery I used sophisticated and classic typefaces to carry their high end look into the ad.